Got a Business Blog? Why Not?

Did you know over half of consumers start a search for a business online? That's right, more than 50 percent of your potential buyers.

That means those of you with a weak or non-existent online presence could be missing out on a lot of new customers.

Now you might be smugly nodding your head, and saying, "I've got a website."

Having a website is certainly the first step, but most static websites won't bring in a lot of visitors.

Why?

Because when most of the information on your site stays the same, it's likely you won't get much attention from the search engines.

And when Internet surfers do land on your site, there may not be enough engaging information there to keep them interested.

That's why you should add a business blog to your website.

Why create a business blog?

You may not think much of blogs. Or you may not think they can be helpful for your specific business.

But here's what you may not have considered.

Blogs educate.

Blogs persuade.

Blogs give you credibility with new customers and let you reconnect with former customers.

Blogs offer you a platform and help you get in front of potential customers you might not find anywhere else.

And the best part?

Blogs are a relatively low-cost venture and can give you a fantastic return on your investment. Your blog works round the clock for you without complaint.

Here are three ways a business like yours can benefit from a blog.

(1) Showcase your expertise.

Consumers and B2B buyers want to be sure you know what you're doing.

And what better way to show your skills than through a business blog?

Even if your industry is not technical, there are plenty of things your customer doesn't understand about what you do.

So educate them.

If your business is service-oriented, use your blog to explain how that service benefits customers.

Lay bare some of the mysteries involved in your industry and customers will love you for it.

And they'll trust you. And buy from you.

(2) Cultivate relationships.

While many businesses strive to know every customer, that's a tall order for most.

And your online presence can be very impersonal. But it doesn't have to be that way.

A business blog can improve customer relationships and often give you greater insight into what people want from you.

Blogs encourage interaction, and via comments, questions, and complaints, let you know what readers are really thinking.

That type of honest feedback is hard to come by, and can help you keep your business on the right track.

(3) Supercharge Search Engine Optimization (SEO)

Many businesses use the name of their organization as their website URL. That's good for branding, but not so good when you're trying to get found online.

That's where a blog can help.

Your blog posts will include lots of important keywords that help visitors figure out what you're about. And they help new customers find you.

If you're an accountant, you'll write about payroll and sales tax compliance, and tax strategies.

If you own a retail store that sells pink elephants, you'll talk about all the types of elephants you have in stock, where they come from, and why customers like them.

If you operate a gluten-free bakery, you can showcase your edible creations and tell your customers why you dumped the wheat.

The best kind of SEO is interesting, authentic, well-written content that gives readers an inside look at your company and connects you, person-to-person, with your customers.

So about that business blog? Are you ready to get started?

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